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Starlite vs. In-Store
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• Large format posters
• Only media that dominates
the entrance and parking lots
• 100% of consumers have
opportunity to see this medium
• Guaranteed compliance…
completion reports provided for
every campaign
• No competitive clutter and
product exclusivity
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• Extreme clutter, message likely to get lost…(shelf talk, shelf banners, floor banners, coupon machine, shelf take, end cap aisle displays, cart advertising, check out advertising, shelf video, in-store sampling, hanging banners, etc)
• Not every consumer will have the opportunity to see the message…click here to see the average shopping patterns of the consumer
• Message is a fraction of the size of a Starlite poster (half-page magazine ad vs. large format bus shelter size poster)
• Compliance is not guaranteed
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