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Starlite Media vs. Out of Home

• Large format posters, at eye-level…consumer is engaged and open to message • Ability to target a specific audience (ethnic targeting, demographic targeting, etc) • Proven effectiveness…match panel testing stimulates sales lift • Reaches a mass audience on the weekends when commuting is at a minimum

VS.

• Hard to reach a specific target audience • Hard to measure results…not all out-of-home has adapted Eyes On • Consumer is less engaged… i.e. driving fast on a highway • Traffic slows on weekends • Limited penetration in suburban areas