1. We don’t buy Outdoor for Brand X, so there is no budget.
There is nothing to worry about, since Starlite Media is not technically an outdoor buy - signs are located in close proximity to stores in order to reach an audience of shoppers that are in the mindset to make purchase decisions, making it more like an in-store media.
2. How does Starlite compare to more traditional in-store media?
We offer several benefits over traditional in-store programs. Rather than using
promotional material and incentives, our creative endorses the brand itself in order
to communicate to customers that they should purchase a product for the value it
delivers. Additionally, all shoppers entering the store are exposed to our signs,
as opposed to only the limited number of shoppers that may travel down the aisle
where the product is located (diagram below of % of shoppers that travel down
each aisle). The size of a Starlite Media installation is also a guaranteed
attention-grabber.
3. Will Starlite deliver the ROI we need?
On a dollar-for-dollar basis, Starlite Media will deliver a better ROI than if the same
amount of money were to be spent on another media alternative due to the large
audience we reach and the nature of our units as a reminder of a product where
it matters most-right in the shopping environment.
4. What type of products will experience the greatest benefit from Starlite?
Any product in any industry can experience a sales lift from Starlite. While sales increases vary across companies, the important point is not how brands stack up to other brands in different categories, but rather that advertising with Starlite delivers an immediate impact.
5. I have never heard of Starlite before. Is the company
large enough to handle my account?
While Starlite is not available in every main DMA in the US, we operate in over
15 major markets. We deliver an audience large enough to rival any “national”
media campaign, including TV and newspaper ads. Starlite Media is delivering
some
20,000,000 viewers PER WEEK over the course of a 4-week flight,
which totals 80,000,000 viewers.
6. What retail locations can I advertise my product in?
Please see our section on retail locations. Click here.
